Effective Marketing Starts with Leadership
Fractional CMO, brand acceleration, and digital growth for purpose-driven brands.
Building Market Leaders
ACV Consulting transforms purpose-led consumer brands into market leaders. Led by former CMOs from iconic brands like Levi's, The North Face, and Apple we provide the strategic foresight and executional discipline required to sharpen brand identity, optimize e-commerce, and accelerate sustainable, profitable growth. We eliminate guesswork, blending human expertise with AI-powered analytics to turn vision into lasting success.
Check out our top-tier Fractional CMO Services and Brand Growth Support packages to add world-class leadership insight to your brand team.
The intuition of iconic brand builders supported by data-driven insights.
We are expert brand architects, making your brand promise a reality— and helping you grow.
Meet Aaron Carpenter
Aaron Carpenter is a career-defining marketer known for transforming heritage brands into high-performance financial engines. As the former VP of Global Marketing at The North Face, Aaron executed the playbook that grew the company from $1 billion to $2 billion in revenue over just five years. His approach provides the quantitative evidence required by private equity firms and growth-stage boards, proving that brand equity is a direct driver of top-line growth. At Levi Strauss, he led digital transformation, launching and building LeviStraussSignature.com to achieve $200M in revenue in three years. Aaron specializes in helping established brands navigate the complex transition from "product companies" to "lifestyle icons.".
We'll Join Your Team
Tracksmith
“Aaron was a tremendous asset during his time as interim CMO. He provided much needed leadership within the marketing function, but he also became a trusted member of the senior leadership team and a great thought partner for me. Many interim roles are meant to keep the status quo moving forward, but Aaron was able to make a lot of progress pushing our marketing strategy and execution forward.”
— Matt Smith, Tracksmith CEO
Your Fractional CMO, Growing Your Brand Your Way
Scale smarter with ACV Consulting as your fractional CMO (FCMO) or interim CMO (ICMO) partner—delivering senior-level strategy for purpose-led consumer brands, minus the full-time commitment. From refining brand positioning and e-commerce optimization to unlocking revenue streams, our human-led expertise ensures authentic, mission-aligned momentum.
We blend decades of market intuition with targeted AI analytics for sharper customer insights, empowering decisions that evolve with your brand's story.
Explore Fractional CMO Services and discover how we tailor growth to your vision.
Comprehensive Strategic Plans and Growth Audits
Fuel Your Momentum
In today's competitive landscape, a single blind spot can stall your brand's trajectory. Our expert strategic planning and growth audits dive deep into every aspect of your business, delivering actionable insights and detailed roadmaps to amplify conversions, boost visibility, and scale revenue.
Partner with ACV's human-led strategists, enhanced by precise AI analytics, to identify untapped opportunities, eliminate bottlenecks, and chart a clear path to sustainable growth. Transform data into dominance.
Align, Differentiate, Drive: Brand Strategy Masterclass
In our Masterclass trainings, Aaron Carpenter empowers your team to align, differentiate, and drive growth through brand clarity. This course equips startup founders and teams with fractional CMO skills—covering everything from defining your Brand DNA and core messaging to advanced consumer targeting and brand strategy. Learn how to position, launch, and grow your brand with clarity, confidence, and consistency.
Latest Stories
A Growth Audit Is No Longer Optional — It’s the Difference Between Momentum and Mediocrity
Your 2026 strategy is already being built on intuition and data that went stale in 2022.
The friction killing your momentum isn’t loud; it’s a single extra click, a contradictory ad, content AI now ignores. The companies that will own 2026 aren’t waiting for January. They’re running a ruthless growth audit right now.
Brand Execution: Where Most Promises Die — and How Havaianas Made Theirs Indestructible
Most beautiful brand strategies die quietly in execution. You can make the room cry with your promise, yet eighteen months later, the customer’s lived reality betrays every word.
One company turned a 40-cent rubber flip-flop into a global icon of joy, while billion-dollar brands collapsed on “good enough.” This is the final, unforgiving test of a company’s integrity.
Why Are You Doing This? Guru Energy Takes A Stand
In a world where product features and content are easily copied, what you stand for becomes your most sustainable differentiator.
This is the paradox of purpose: the thing that makes you money isn't just the product itself, but the deeper meaning it holds. This isn't a feel-good statement you hang on a wall; it's a governing ideology that dictates everything from your supply chain to your hiring practices.