Effective Marketing Starts with Leadership
Fractional CMO, brand acceleration, and digital growth for purpose-driven brands.
Building Market Leaders
ACV Consulting transforms purpose-led consumer brands into market leaders. Led by former CMOs from iconic brands like Levi's, The North Face, and Apple we provide the strategic foresight and executional discipline required to sharpen brand identity, optimize e-commerce, and accelerate sustainable, profitable growth. We eliminate guesswork, blending human expertise with AI-powered analytics to turn vision into lasting success.
Check out our top-tier Fractional CMO Services and Brand Growth Support packages to add world-class leadership insight to your brand team.
The intuition of iconic brand builders supported by data-driven insights.
We are expert brand architects, making your brand promise a reality— and helping you grow.
Meet Aaron Carpenter
Aaron Carpenter is a career-defining marketer known for transforming heritage brands into high-performance financial engines. As the former VP of Global Marketing at The North Face, Aaron executed the playbook that grew the company from $1 billion to $2 billion in revenue over just five years. His approach provides the quantitative evidence required by private equity firms and growth-stage boards, proving that brand equity is a direct driver of top-line growth. At Levi Strauss, he led digital transformation, launching and building LeviStraussSignature.com to achieve $200M in revenue in three years. Aaron specializes in helping established brands navigate the complex transition from "product companies" to "lifestyle icons.".
We'll Join Your Team
Tracksmith
“Aaron was a tremendous asset during his time as interim CMO. He provided much needed leadership within the marketing function, but he also became a trusted member of the senior leadership team and a great thought partner for me. Many interim roles are meant to keep the status quo moving forward, but Aaron was able to make a lot of progress pushing our marketing strategy and execution forward.”
— Matt Smith, Tracksmith CEO
Your Fractional CMO, Growing Your Brand Your Way
Scale smarter with ACV Consulting as your fractional CMO (FCMO) or interim CMO (ICMO) partner—delivering senior-level strategy for purpose-led consumer brands, minus the full-time commitment. From refining brand positioning and e-commerce optimization to unlocking revenue streams, our human-led expertise ensures authentic, mission-aligned momentum.
We blend decades of market intuition with targeted AI analytics for sharper customer insights, empowering decisions that evolve with your brand's story.
Explore Fractional CMO Services and discover how we tailor growth to your vision.
Comprehensive Strategic Plans and Growth Assessments
Fuel Your Momentum
In today's competitive landscape, a single blind spot can stall your brand's trajectory. Our expert strategic planning and growth assessments dive deep into every aspect of your business, delivering actionable insights and detailed roadmaps to amplify conversions, boost visibility, and scale revenue.
Partner with ACV's human-led strategists, enhanced by precise AI analytics, to identify untapped opportunities, eliminate bottlenecks, and chart a clear path to sustainable growth. Transform data into dominance.
Align, Differentiate, Drive: Brand Strategy Masterclass
In our Masterclass trainings, Aaron Carpenter empowers your team to align, differentiate, and drive growth through brand clarity. This course equips startup founders and teams with fractional CMO skills—covering everything from defining your Brand DNA and core messaging to advanced consumer targeting and brand strategy. Learn how to position, launch, and grow your brand with clarity, confidence, and consistency.
Latest Stories
Why Human-Led AI is the Future of Brand Marketing
Speed is currency in 2026 marketing—but crashes without direction. Human-Led AI changes the game: AI crunches the data noise, humans bring the wisdom, empathy, and bold vision. At ACV, we keep strategy soulful and leadership human—let AI handle the math so you can create the magic that builds lasting brands.
Your Team is a System: Building the Right Marketing Framework for Your Business
Your brand promise is powerful—until the wrong team tries to deliver it. Discover why most leaders build mismatched marketing engines, the smart in-house/external blend that actually scales, and how the right structure turns whiteboard vision into revenue reality. (Because a great strategy without the right system stays stuck forever.)
A Growth Audit Is No Longer Optional — It’s the Difference Between Momentum and Mediocrity
Your 2026 strategy is already being built on intuition and data that went stale in 2022.
The friction killing your momentum isn’t loud; it’s a single extra click, a contradictory ad, content AI now ignores. The companies that will own 2026 aren’t waiting for January. They’re running a ruthless growth audit right now.