case studies
Sea to Summit
Guiding a global brand evolution while launching a new product vertical at the same time.
Manitobah
Modernizing a principled and Indigenous-rooted shoe brand — while honoring its profound heritage, culture, and craft.
Better Place Forests
Guiding an in-forest memorial startup through a stronger merchandising strategy and in-forest personas.
Mananalu
Evolving and helping lift a hydration brand looking to change the game in the plastic water bottle space.
The North Face
Designing an outdoor experience
for tomorrow’s customers for a legendary brand.
Havaianas
Stepping into the role of Interim Head of North American Marketing during some of the craziest times in over a century.
Stabil
Repositioning and relaunching a workwear brand focused on today’s performance-minded worker.
Akoio
The Akoio brand experience helps inspire, educate, and unite people around transformative wellness products.
Grasshopper
An environmental sensor system for indoor agriculture that gives growers across the planet urgently needed accuracy, connection, and knowledge.
Lemon Tree
A specialty cannabis company using handcrafted, organic strains from the Santa Cruz mountains.